Creative strategy: Ideation, Storyboarding, Research, Copywriting. Art direction, Briefing creators, and Management of the full project.

The focus was on communicating Garnier’s sustainability and vegan initiatives clearly and authentically. The main challenge was addressing audience skepticism, especially concerns around greenwashing by large companies.

Our approach was to craft user-friendly, transparent language that feels honest and avoids typical marketing clichés. While the brief was clear, the key was tuning into what the audience truly thinks and delivering messages that resonate without sounding like empty promises.