L'Oréal Paris

 Creative development: Ideation, Storyboarding, Research, Copywriting. Art direction, Briefing, and Management of the whole project.

⭐️ Helped push a product from Market Entry to Market Leader - L’Oréal Paris’ breakthrough launch propelled the Infallible Setting Spray from #8 to the UK’s #1 best-seller. A diverse mix of ads ensured creative differentiation. Maximising effectiveness with creative best practices

UGC/Filmmaker Briefs

Play the sound for the full experience

  • Authentic storytelling from relatable creators

  • Leaning into humour & the real pressure of glam touch-ups

Motion Graphics.

Remixed existing assets into a diverse mix of playful product-focused social ads

  • Bold hooks to capture attention

  • Countdown emphasized product effectiveness

  • Deeper storytelling to connect further down the funnel

DOOH.

Spotted around London 👀

Other projects.