Creative development included ideation, storyboarding, research, copywriting, art direction, briefing, and full project management..
We focused on real moments when makeup fails, especially in sweaty, unpredictable London life. The campaign targeted digital-first audiences in high-density zones like the tube and bus stops, using hyper-relatable British sarcasm and sharp copy to cut through. Some lines were bold and borderline controversial, which actually boosted attention and engagement.
⭐️ Helped push a product from Market Entry to Market Leader - L’Oréal Paris’ breakthrough launch propelled the Infallible Setting Spray from #8 to the UK’s #1 best-seller. A diverse mix of ads ensured creative differentiation. Maximising effectiveness with creative best practices
Play the sound for the full experience
Authentic storytelling from relatable creators
Leaning into humour & the real pressure of glam touch-ups
Remixed existing assets into a diverse mix of playful product-focused social ads
Bold hooks to capture attention
Countdown emphasized product effectiveness
Deeper storytelling to connect further down the funnel
Spotted around London 👀