Monzo Bank

Various Campaigns

Strategy and creative development included ideation, storyboarding, research, copywriting, art direction, briefing creators, and full project management.

Key focus was understanding the needs of young millennials and small business owners — beauty shops, online stores, bakeries, and more.

We also uncovered overlooked benefits of Monzo’s business card, like travel features and automatic expense splitting, which resonate strongly with this audience. (ME ESPECIALLY 🤠)

For the investing account, we targeted a broader generation of potential investors by using sharp, culturally relevant copy that speaks their language and breaks down traditional barriers to investing.

⭐️ Helped with the launch of Monzo Investments, collaborating with major stakeholders and such as Blackrock