Yolk
Currently working in-house in the UAE as a Creative Lead for Yolk Brands 🍔, overseeing 360 creative across social media, paid advertising, in-store design, packaging, and brand systems.
I led campaign development from concept to rollout, providing art direction, team management, and hands-on creative oversight across digital and physical touchpoints.
My role encompassed creative direction, content strategy, paid media creative, brand development, and production, ensuring campaigns are consistently aligned across platforms.
Work.
Set management
Creation of PPM, staging docs and call-sheets
Management of props and products within the budgets
Sourcing the photographer
Client management on-set
Management of the retoucher and post-production process
Post-production mamagement
Creative collaborators:
Photography: Chris Turner
Set Design: Kara Simms
Styling: Leslie Sendall
Management of Dove Organic's Instagram channel, including calendar scheduling, ideation, and helping the channel reach 500k followers.
Support with concepting and set management
Overall project and schedule management u Client sign-off on set
edit notes, Product-specific considerations